How to Promote Your E-commerce Website

Here are some of the steps which you apply to promote your e-commerce website:

Step 1: Apply Search Engine Optimization (SEO) to your e-commerce website
SEO is a vital technique essentially used to make it easier for search engines, such as Google and Bing, to find your website. Using relevant keywords throughout your website to attract search engines is a good idea although it is not at all advisable to use keyword flooding. It is suggestive not to use Flash or Javascript as it becomes difficult for the search engines to search and identify these types of content.

Step 2: Blogging
Maintaining a content engine preferably in the shape of blog has been seen gaining importance these years. This also is a great way to start building thought leadership in the industry as well as to start using the keywords in a distributed fashion without dumping it altogether. Considerable amount of time should be taken to link the blog and the e-commerce website and to submit to blog directories.

Step 3: Forums
Find related forums and participate in the discussions. Make sure that you use your website’s URL as your forum signature, if it is allowed.

Step 4: Google Places
Add your website to Google Places and other website directories if your business has a physical location. Google Places works really well, if you want to attract local customers.

Step 5: Inter website linking
Look for other websites that is related to your e-commerce website. Ask the website owner if they would want to link to your website and same way you can have linking to their website.

Step 6: Social Networks
Social network is the buzz to connect with your target audience and hence it is advisable to use the power of social networking sites, such as Twitter, Facebook, SlideShare, Pinterest, Flickr, StumbleUpon etc. Also, make use of the social bookmarking websites to increase incredible popularity.

Step 7: Business Cards
Create business cards and pamphlets with your e-commerce URL printed on them.

Step 8: Word of Mouth
Ask existing customers to tell their friends about your website. In exchange, offer a discount on a future purchase.

Step 9: PPC
Buy Pay-Per-Click (PPC) ads. These targeted ads appear in search results. If someone clicks on the ads, they visit your site and you pay a fee. This type of advertising is quite effective, but often expensive.

Nilofar Nigar
Twitter: @nilofarnigar


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