Strategic Marketing

Step 1: Research

  • Carrying out the competitor audit with respect with what content they are posting, their web and social strategy
  • Carrying out industry and influencer research

Step 2: Brainstorming and syncing with business/sales leaders

Step 3: Preparing the marketing strategy (preferably keeping in mind that more than 80 per cent needs to be inbound)

  • Developing a marketing strategy for the year that is in line with the business growth plan
  • Finalising the buyer persona that needs to be targeted for each finalised product/service
  • Preparing an in-depth content strategy
  • Finalizing the marketing budget stating the budget for each activity, the tools and the resources that will be needed to pull off the yearly marketing activities
  • Finalizing the marketing KPIs

Step 4: Campaign plan for the quarter

At this stage, I usually get into a tactical phase and develop the below

  • Campaign calendar (includes all marketing activities)
  • Content/Editorial calendar
  • Social media calendar

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