Media relations

This is one of the key ingredients to build the brands’ trust. Prior to developing a media strategy, one should definitely have a thorough look at the below:

  • global and regional messaging
  • companies core values
  • business vision and vision
  • the sales strategy
  • industry reports, and
  • competitors content audit

Things to be considered while developing a perfect media strategy –

  • Key messaging
  • Approval cycle
  • Media contact
  • Key spokesperson
  • Spokesperson training
Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.