Media relations

This is one of the key ingredients to build the brands’ trust. Prior to developing a media strategy, one should definitely have a thorough look at the below:

  • global and regional messaging
  • companies core values
  • business vision and vision
  • the sales strategy
  • industry reports, and
  • competitors content audit

Things to be considered while developing a perfect media strategy –

  • Key messaging
  • Approval cycle
  • Media contact
  • Key spokesperson
  • Spokesperson training

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