Inbound marketing

I am all over the inbound methodology and personally, I love it and I am passionate about it. This is not a stream that is separate but an approach which should be followed in each of the marketing activity whether it is direct emailers, or design, trade shows, social media or SEO/SEM.

What I consider while making campaigns inbound are the following:

  • the right keywords and messaging
  • Spaced out content throughout the campaign as per the inbound phases
  • This spaced out content is as per the buyer persona
  • Collateral design as per the buyer persona
  • The right CTA’s
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