I am all over the inbound methodology and personally, I love it and I am passionate about it. This is not a stream that is separate but an approach which should be followed in each of the marketing activity whether it is direct emailers, or design, trade shows, social media or SEO/SEM.
What I consider while making campaigns inbound are the following:
- the right keywords and messaging
- Spaced out content throughout the campaign as per the inbound phases
- This spaced out content is as per the buyer persona
- Collateral design as per the buyer persona
- The right CTA’s